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Through the following components, our corporate identity describes the character of our company.
They condense our excellence into concrete corporate values. These values must be clearly visible at every step, externally and internally. They are crucial to the credibility of VITA, and thus our heritage and commitment, for all our actions.
Sustainable, pioneering and forward-thinking – these are the foundations of our work. Whatever we do is value-driven, done by conviction and based on ethical principles.
Our actions towards employees and business partners are based on responsibility. Because at VITA, we value and maintain long-term relationships. We have high expectations and are ready to provide excellence in all we do. We also expect this commitment from our partners.
This approach is non-negotiable, both now and in the future.
VITA has an established reputation for trustworthiness and reliability.
When you work with us, you do so knowing that you have entered into a lasting and respectful partnership.
All VITA products work reliably in their technical and clinical applications. That is our first commitment. Our users receive reliable and pioneering product and material solutions, as well as services for the best results in terms of form, shade and function for all relevant processing steps.
Nobody masters tooth-shade materials better than VITA.
We are one of the original founders of esthetic dentistry. Doing the same thing differently has never been our motivation. Rather, we have always understood our mission as creating more effective solutions.
For almost 100 years, we have systematically expanded VITA’s unique expertise in the development and manufacture of pioneering materials and products.
With VITA, the shade is right. Always!
Our shade systems are the global standard for the precise determination and communication of tooth shades.
With our superior materials and products, highly esthetic tooth shades with an exact match are simple to reproduce.
Our most important mandate is to provide users with the most esthetically and clinically sound solutions for their patients, which is the standard we have set for generations.
With our pioneering spirit and entrepreneurial courage, we will continue to lead the way in the future.
In order to make our vision of “VITA – perfect match.” come alive, we want to be closer to the user than any one else by 2025.
The user is always and at all times the focus of our actions.
We are passionately committed to this vision, with all our strength.